Talking about mixing approaches, because YouTube University has "educated" the young masses, they all have the same plugins and all use the same approaches. In my life I have never heard such a homogenized genre of it-all-sounds-the-same ear candy as today's music.
Now that you've seen it on YouTube, you know it must be true, lol. I guess I should have made a YouTube video to begin with. I don't have so much time to educate people. I have
studio work to do.
I saw a "musician" on a live stream the other day and she was pushing her new single that's on YouTube. I took a look. Now I can't get my 3 minutes back....
The song has 4 chords: 6m, 4, 1, 5 (basically every song that's ever been written). The verse is sung (autotuned actually) over those chords. The chorus has no change to the structure, but makes a very subtle change with some instrument that comes in but you can't tell if that's a chorus or not because the way the song was sung, you can't really discern the difference between the verse and the chorus. There really isn't a hook. It's just the same thing over and over.
Even "Sweet Home Alabama" has some hot guitar playing over it and a solid hook and it's only 3 chords.
But, she got thousands of likes and views because she's young, cute, and, well... female, and (of course) there is a video that showcases her looks. If you turn off the video there is absolutely nothing there. There is nothing going on in the song what would possibly make you want to listen to it. Or worse, remember it.
That video cost a considerable amount of money to produce, and it was wasted on a song with 4 chords and no hooks.
You have to start with a good song first. Nothing else matters but the song. Adding parallel compression, dynamic EQ, and a video with a hot girl won't fix a bad song.
Most of those channels are just plug-in reviewers anyway.